As a family-run, small business with a big mission, your support means the world to me and my family. 

I've aimed to inspire a casual lifestyle through comfort and our customers to be more thoughtful by shopping small American brand labels.  

On March 31st, Rural Mercantile had its last day. The past six amazing years have grown this brand to support me and my boys while I took on a super fast paced industry. I've been blessed by opportunities for my family and professionally this year and feel the timing is right to move forward with what is to come.

Much Love, Belinda